1. Installing Google analytics in the site HTML code for template enables an individual to get better understanding of the facts that from where the traffic is coming and what is being read by them and thus one can benefit from being informed.
2. The moment it becomes clear that a particular post is being more read than one gets an idea that following are the posts which are yielding results and similarily one can make use of those posts to install the adsense codes to get best benefit from the generation of revenue by virtue of reader clicking on to it.
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