Google Adsense Advt Location Experiments for Higher Revenues

It is interesting to see Google Adsense keep on experimenting with the locations in order to get best Adsense advt location and in this quest one such location where offlate the advt by Google adsense is being seen is the page which gets displayed once the post is published.

One can view the below screen shot and can understand the fact that Google is trying to monetise every space. Now the question arises that are these advt for webmasters to click and check the particular advt as only web masters will have the privelege to have a look of the screen shot. Same needs to be clarified by Matt Cutts.

They have even started doing experiment with link units where on clicking a link unit one is directed to a page where all are textual advt; however at the bottom a 728 size image advt is prominently displayed and same can be also seen in the below screenshot. Time will only tell whether strategy is effective or not as Google keeps on experimenting and accept the failures like it retired the video ads due to poor conversions. Thus we can learn from Google that change is the spice of life.