2. H1 and H2 tags helps the webmaster to break up page content and one can say that it is similar to introduction, contnet body and conclusion which are generally highlighted. It give readers a chance to skim through a page and determine its relevance.
3. As a thumb rule only one H1 tag in a single page and that too at the top of the content. However multiple H2 and H3 tags can exist in a page.
4. For image optimisation one must include the Alt tags and actual file path to the image should include important keywords and ensure that it makes sense when a search engine indexes the same. Thus if one has optimised H1 and H2 tags; than there is no doubt that why a website will not rank high in Google search engine indexing.











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